Frisco is preparing to become a central hub for the FIFA World Cup 2026™ with a free, month-long fan festival at Simpson Plaza. Running from June 11 to July 19, the event transforms the area in front of Frisco City Hall and near Toyota Stadium into a major soccer destination.
The celebration includes 97 live screenings of World Cup matches on large screens with multiple seating areas. Attendees can also enjoy music, special guest appearances, giveaways, and food and beverages from local vendors. The Fan Activation Zone is supported by associate partners including AdvoCare, Caterpillar, Children’s Health, H-E-B, He Gets Us, General Mills, Michelob ULTRA, SCHEELS, and Takis, with additional partners expected to join soon.
The full schedule for the FIFA World Cup 2026™ is available online, and daily updates regarding the festival will be posted as the event approaches.
