Fort Worth is establishing itself as a significant player in the film industry, evidenced by the creation of 3,850 jobs for the second season of "Landman." This growth follows the implementation of Senate Bill 22, which began on September 1, 2025, allocating $1.5 billion over ten years to attract film and television productions to Texas.
This legislation offers rebates of up to 31 percent for productions that hire local crews and primarily shoot in the state, aiming to rival established markets like Georgia and California.
The local economic impact from film production in Fort Worth has exceeded $700 million since 2015. Productions typically spend around $100,000 daily on expenses such as location fees, crew, and equipment, benefiting various local businesses, including caterers and hotels. Mayor Mattie Parker and other city officials actively advocated for these incentives in Austin, emphasizing the importance of integrating film production into the local economy.
Recent productions like "Dutton Ranch," a sequel to "Yellowstone," and "Frisco King," starring Samuel L. Jackson, highlight the extensive reach of film work across North Texas. With companies now establishing roots in the area, including Red Productions and plans for new sound stages at AllianceTexas, the future of film in Fort Worth appears promising, supported by a long-term commitment to the industry.
The Paramount+ crime drama 'Frisco King,' starring Samuel L. Jackson, takes its name and setting from Frisco and filmed across North Texas.
