FC Dallas, Toyota Extend Naming Rights Agreement for Stadium

FC Dallas and Toyota have announced a multi-year renewal of Toyota’s presenting sponsorship and naming-rights agreement for Toyota Stadium and Toyota Soccer Center in Frisco. The extension reinforces the partnership between the Major League Soccer club and the automotive manufacturer, which has been in place since 2013.

The renewed agreement arrives as the venue undergoes a $182 million modernization project approved by the Frisco City Council in September 2024. This public-private partnership involves the City of Frisco, Frisco ISD, Frisco Community Development Corporation, Frisco Economic Development Corporation, and the Hunt Family.

Planned upgrades include approximately 3,400 new seats, a new east-side canopy structure for shade and weather protection, expanded club and suite spaces, and upgraded broadcast facilities. Construction is currently underway, with the new east-side structure rising over the bowl. Subsequent phases will focus on enhancing fan comfort, improving accessibility, and expanding hospitality options.

Dan Hunt, President of FC Dallas, stated that the organization is thrilled to extend its relationship with Gulf States Toyota and Toyota Motor North America. He noted that Toyota has been an incredible partner as they move forward into the next chapter for the stadium.

David Christ, Group Vice President of the Toyota Division, expressed excitement about renewing the long-standing partnership. He remarked that the updates to the stadium will further cement its status as a world-class venue.

Since partnering in 2013, Toyota and FC Dallas have collaborated on youth soccer programming, sustainability projects, and community outreach. The renewal ensures Toyota’s continued integration across FC Dallas platforms and at the stadium, reaffirming its role as the Official and Exclusive Automotive Partner of FC Dallas.

Originally opened in 2005, Toyota Stadium has hosted numerous major events, including MLS All-Star Games, Lamar Hunt U.S. Open Cup Finals, NCAA FCS Championship Games, and matches featuring the U.S. Men’s and Women’s National Teams. For more information on the stadium updates, residents can visit newtoyotastadium.com.