AdvoCare International, LLC has announced its involvement in the FC Dallas Soccer Celebration Watch Parties scheduled for the 2026 FIFA World Cup. The company will operate interactive activation stations at Simpson Plaza in Frisco, Texas, throughout the tournament. The activations run from June 11 through July 19, coinciding with the global event unfolding across North America.
Dallas serves as a primary host city for the tournament, with nine official matches set to take place at AT&T Stadium. This schedule represents one of the highest match counts among United States host cities. AdvoCare stated its goal is to enhance the experience for local families, athletes, and soccer enthusiasts as international attention focuses on North Texas.
The FC Dallas Soccer Celebration events are free to attend upon registration. They open one hour prior to each match and remain open for one hour after the final whistle. Attendees can view live match broadcasts, participate in community activities, and enjoy entertainment. During each weekend of the World Cup, AdvoCare’s on-site stations will provide product samplings of Spark and Rehydrate, along with Spark popsicles. A claw machine containing prizes will also be available.
Christina Helwig, chief executive officer of AdvoCare, described the World Cup as bringing significant energy to North Texas. She noted the company’s pride in supporting the community with family-friendly activations and hydration solutions designed to help attendees feel their best.
The activation location is situated at 6904 Frisco Square Blvd in Frisco, Texas, 75034. Additional information regarding the events and the complete FIFA match schedule is available through FC Dallas resources.
