Boardroom Salon for Men announced plans to open a second location in Frisco, with the new salon scheduled to debut in August at 16803 Coit Road, Suite 150. The opening follows the installation of exterior signage in late May, signaling progress toward the official launch. This expansion adds to the brand's existing Frisco site at World Cup Plaza.
The new salon will be owned and operated by Paul and Caren Wolf, who have run a Boardroom franchise in Plano for over ten years. The couple cited continued demand across North Texas and Frisco’s growth as key factors in their decision to expand. They recently also opened a location in Oklahoma.
Jeff Helfgott, CEO of Boardroom Salon for Men, described Frisco as a vital growth region for the brand, which was founded in Southlake in 2004. The company reports strong franchise momentum, with its 2026 Franchise Disclosure Document noting average annual cash revenue exceeding $1.08 million for qualifying locations.