The Frisco City Council voted unanimously on October 20, 2026, to execute a Chapter 380 Economic Development Agreement with the Hunt family, which operates Toyota Stadium. This action allows the city to apply for state grants aimed at supporting mixed-use improvements at the facility located north of Main Street between Dallas Parkway and Frisco Street.
The potential state grants would support the development of a 250-room full-service hotel, a 15,000-square-foot convention center, approximately 30,000 square feet of retail and restaurant space, and a multi-story parking garage. Under the terms of the agreement, the city will pass through 50 percent of hotel occupancy taxes collected, capped at $5 million, for ten years.
The city will also waive half of the construction development fees associated with these stadium improvements.
The Hunt family is responsible for consulting and legal costs related to state grant applications and administration. The city will work with Hunt Sports Development to pursue these incentives. City officials stated that the Toyota Stadium mixed-use project is expected to increase tourism, with the additional parking garage specifically benefiting nearby businesses in the Rail District.
Toyota Stadium and Soccer Center was established in 2003 as a public-private partnership between the city, the Frisco Independent School District, and the Hunt family. It includes 17 soccer fields in addition to the stadium. In 2024, the city extended its lease with FC Dallas through 2057 and agreed to fund mixed-use stadium improvements.
Mayor Mark Hill commented on the partnership, stating, "FC Dallas and the Hunt family are terrific partners. This is another example of a strategic partnership that sets Frisco apart from others and will continue to enhance our city for decades to come."
