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Paramount Made a Show Called 'Frisco King.' Now It May Move to Texas.

The studio behind the Samuel L. Jackson series filmed here this spring is weighing an exit from California, with Texas among three states under consideration. The trigger is a merger fight, not a location scout.

Priya Nair

August 16, 20262 min read

Corporate Relocation - illustration, Jake Team LLC
Corporate Relocation - illustration, Jake Team LLC

This spring, a Paramount+ production crew filmed a series named after this city. The studio behind it is now considering leaving California altogether, and Texas is on its short list.

Paramount Skydance CEO David Ellison is prepared to begin moving the company out of California as soon as October, Variety reported, unless the company's merger with Warner Bros. Discovery is resolved through a settlement with California Attorney General Rob Bonta.

What is actually being decided

The dispute is a legal one. An antitrust case brought by 12 states is the final obstacle to closing the Paramount-Warner Bros. Discovery merger. Ellison told senior executives that if the deal does not close by Sept. 30, the company will begin exiting California on Oct. 1, and that the Paramount Skydance board has approved the move, according to Variety.

Where the company would go is unsettled. Variety reported that Paramount has not decided on a new home and is considering destinations including Georgia, Texas and Tennessee. Ellison's stated reason to his leadership team was cost: moving to a state with lower taxes and more business-friendly policies. He also suggested the company would consider selling its Los Angeles studio lots.

Bonta pushed back sharply. He called the planned exit an "attempt to blackmail the state into letting an illegal deal through" and wrote that "Paramount has lost the plot as it continues to lose in court." Paramount declined to comment to Variety, which confirmed reporting first published by the newsletter Puck.

Why Frisco already knows this studio

Frisco is not a hypothetical location for Paramount. As we reported in July, the Paramount+ series "Frisco King" is named for this city, stars Samuel L. Jackson as Russell Lee Washington Jr., and is written by Taylor Sheridan, who wrote all eight episodes of the first season.

It is a spinoff of "Tulsa King," and it was originally developed as "NOLA King," set in New Orleans, before Paramount+ retitled it and moved the setting to North Texas.

Production began in Fort Worth in late March and continued through July at locations across the region, including Frisco, Plano, Dallas, Denton, Keller and Southlake.

The incentive backdrop

Texas made itself considerably more attractive to studios last year. Senate Bill 22, effective Sept. 1, 2025, commits roughly $1.5 billion over a decade to film and television production, with rebates of up to 31% for projects that shoot primarily in the state and hire local crews.

None of that means Paramount is coming. It means a company that already films here is weighing a state that has spent a decade's worth of incentives inviting it.

Source: Variety.

Sources

https://variety.com/2026/film/news/david-ellison-move-paramount-out-of-california-1236573000/

https://frisco.city/article/frisco-king-samuel-jackson-filming-2026

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Priya Nair

Business and growth reporter covering Collin and Denton counties.

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