Professional football players and financial experts convened in Frisco for the 9th Annual RISE Family Office Athlete Enterprise Symposium, focusing on financial literacy and business development for life after the NFL. The event aimed to equip athletes with tools to generate long-term income through investments, real estate, and entrepreneurship.
Former Dallas Cowboys linebacker Jaylon Smith emphasized the importance of acquiring new skills while still playing. He noted that he established four cash-flowing operating companies before his retirement, allowing him to plan for his future while active in the league. Former New Orleans Saints offensive lineman Terron Armstead highlighted the value of networking and exposure to different business environments, urging players to recognize their personal brand extends beyond their team affiliation.
RISE founder and CEO Mike Ledo stated that nearly 70 percent of NFL players experience financial hardship after their careers end. The organization seeks to reverse this trend by fostering athlete ownership and providing resources for sustainable wealth creation. Organizers hope the symposium helps participants build lasting financial stability for themselves and their families.
