Texas Regional Bank (TRB) opened its newest banking center in Frisco on September 22, 2026. The new location at 15147 Preston Road serves as the bank's eighth branch in North Texas, expanding its presence in a market characterized by active business and residential growth.
The facility offers full-service relationship banking for individuals, families, and businesses. Services include personal and commercial banking, lending, and treasury management. Through TRB subsidiaries, customers also have access to mortgage, trust, wealth management, insurance, and capital markets services.
Alicia Baum will lead the local team as Frisco Market President. She joined TRB in 2025 to develop the market and brings over 18 years of experience in commercial and private banking in North Texas. Her background includes commercial lending, credit structuring, and portfolio oversight.
Baum stated that the bank aims to understand the specific needs of local businesses and families to support their long-term growth. Dennis Wright, DFW Central Region President, noted that the new branch builds on the relationships Baum has already established in the area. This opening follows the addition of TRB's Park Cities banking center in 2025.
TRB will host a ribbon-cutting ceremony on October 21 to commemorate the opening. Community members, business leaders, and local officials are invited to attend the event at the new location.
