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Toyota Stadium hotel and convention center would get up to $5 million in hotel tax back under deal before council

A 250-room hotel with 15,000 square feet of meeting space would share city hotel tax for up to 10 years and seek state incentives under an agreement on Tuesday's consent agenda.

Marcus Delgado

October 15, 20263 min read

Frisco Development Proposal - illustration, Jake Team LLC

A full-service hotel, a convention center and shops planned next to Toyota Stadium would get a share of Frisco's hotel tax and a break on city fees under an economic development agreement on the City Council's consent agenda for Tuesday, Oct. 20.

The Chapter 380 agreement is with D96 Hotel & CC, LLC. A staff memo from Interim Assistant City Manager Ken Schmidt describes the project as a 250-room upscale hotel with 15,000 square feet of convention and meeting space, 30,000 square feet of retail and restaurant space, and a parking structure that would be shared with the rest of the new development.

What the city would give

Under the proposed terms, Frisco would hand the developer half of the city hotel occupancy tax the new hotel actually collects. Those payments would stop after 10 years or once they total $5 million, whichever comes first.

The memo calls the $5 million a ceiling, not a promise, and says the city keeps the other half of the hotel tax during the grant period and all of it afterward.

The city would also waive half of its development fees for the buildings covered by the agreement. The memo says the deal does not give away city property or city sales tax revenue.

The state piece

The bigger incentive would come from the state, if Austin signs off. Approving the agreement lets the city and developer apply to the Texas Comptroller under the state's qualified hotel project program. If the project qualifies, eligible state hotel and sales tax dollars produced by the project would be routed through the city to the developer.

The memo says Frisco would pass along only state money it receives and would not use its own funds for those payments. The developer would cover consulting and legal costs tied to the application.

The agreement also includes land and lease arrangements meant to help the project qualify for the state program, according to the memo. The full agreement was not attached to the posted agenda; the memo says it will be provided before the meeting.

How it fits

The stadium campus grew out of a 2003 partnership among the city, Frisco ISD and the Hunt family.

In September 2024, the city, the Frisco Economic Development Corporation and the Frisco Community Development Corporation approved agreements that keep FC Dallas at Toyota Stadium on a lease running through 2057, spelled out who pays for the stadium renovation now underway, and offered incentives tied to performance for an opening round of mixed-use building on the surrounding parking lots and vacant land.

Staff describes this hotel and convention phase as the next step.

City staff says the hotel and meeting space should bring more visitors and events to the campus and send more customers to Rail District restaurants and shops. Staff recommends approval.

The council meets at 5 p.m. at the George A. Purefoy Municipal Center, 6101 Frisco Square Blvd., starting with a closed session, with the public portion expected to begin around 6:30 p.m. Items on the consent agenda are usually approved together in one vote unless a majority of the council pulls one for separate discussion.

Sources

agenda.friscotexas.gov

agenda.friscotexas.gov

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Marcus Delgado

Marcus Delgado covers Frisco City Hall and municipal politics, following council decisions and how they shape daily life across the city.

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